ReSurge International

ReSurge International is a not-for-profit institution that funds and trains reconstructive surgeons in lower- and middle-income countries who are caring for patients suffering from severe burns, accidents, congenital disabilities, domestic violence and more. While many organizations follow a fly-in operating model by bringing physicians for a few days or weeks, ReSurge sends in surgeon-trainers who teach local physicians to treat complex cases. These trainees then teach other doctors, who train still more — creating a massive ripple effect. All at no cost to the patients. This requires a significant philanthropic effort and fundraising.

Over the past five years I’ve had the pleasure of working with ReSurge to refine their brand and elevate the quality of their literature. A flagship publication for the organization is their annual report. Like most reports it provides an update on the financial status of the institution, but more importantly it is a re-affirmation of where the organization has been, what they’re doing, and what they plan for the future. It’s a rallying cry for the brand that simultaneously re-aligns key stakeholders and attracts new partners and donors.

Here are a few pages for the report for the 2024 fiscal year. Stay tuned here and on my blog for more work from my partnership with ReSurge. Check out ReSurge.org to learn more and, please, to make a donation.