
Fort Wayne Endocrinology
Branding for one of the country’s premier endocrinologists
Fort Wayne Endocrinology specializes in diagnosing and treating a wide range of endocrine and hormone disorders. With over 40 years of experience, Dr. Kadambi and his team are sought out by patients across the country for their evidence-based approach to care.
FW Endo came to me needing a fresh brand identity that conveyed the quality, precision and professionalism of their practice. The human endocrine system is complex, and treating its disorders is like solving a puzzle — and this lead us to our puzzle-like icon and grid of interlocking shapes. We arrived at a solution that strikes the balance between friendly and clinical.
Runners-up, outtakes and b-sides
Along the path to the winning logo, we explored a lot of different options. Part of the fun of any project is lopoking back at what could have been. FW Endo had several really cool outtakes that are worth having a look at.