Brochure for Indiana Tech’s Ph.D. Program in Global Leadership
Indiana Tech’s doctorate degree in global leadership equips students with the skills to be exceptional executives, but also to work as researchers, educations and project managers. Indiana Tech asked me to develop a promotional brochure to attract prospective students. We had two imperatives:
Highlight what the program teaches: course work and academic rigor, opportunities for world travel, the dissertation process, etc.
Highlight the delivery method of the program: an online-based curriculum with limited in-person engagements
Importantly, the team wanted all of this in a publication that felt crisp and professional. The typography is restrained as is the color palette. We used a combination of stock images and photos of real students to find the balance between aspirational storytelling and real-life experiences. Discussion of the course work gets a little technical, so illustrations and icons were developed to help guide the reader through the material with a consistent visual style.
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"You know a kickoff meeting with Drew for a new project is going well when you hear, 'right on.' Whenever we are able to work with him, we know that he has our best interests in mind with the various aspects of the project — from photography direction to suggesting an original illustration to help explain intangible services and goods."
Julie Farrison / Creative Director
Marketing & Communications, Indiana Tech
