Max’s Bistro

Max’s is an on-campus restaurant at Indiana Tech university in downtown Fort Wayne. It offers students a less institutional environment and menu than the main dining hall’s cafeteria-style offerings. It’s casual, open on weekend nights, and placed near upper-classmen housing centers. It’s named after Maximus, the sports teams gladiator mascot.

The creative services team asked me to develop a logo and colors for the bistro. They wanted the restaurant to be independent from (but still related to) what else is happening in the school’s institutionally branded design space — a place where students could get away, but still be on campus. So I did not need to follow the branding standards exactly. Instead, it just has to share enough in common that it exists comfortably in the school space.

This was a quick-turn project, just a few days to provide them with something. It would have been fun to kit out the entire restaurant, but this project was just the logo.