Reusser Design is a progressive, innovative web development and design agency.
As the agency was reaching their 15-year anniversary, Nate Reusser asked me to help develop a new logo. Not only had his business reached an important milestone, but the firm was embarking into bigger, deeper projects and adding new team members. It was/is an exciting time for Reusser, and this new logo was to symbolize the start if this bold new chapter.
The black bear icon came from Nate's desire to pay homage to his ancestry which dates back to the 1600s in Bern, Switzerland. The bear icon and shield in the new logo is a modernization of the black bear that symbolizes the Bern province. Clean, simple design is a hallmark of the Reusser aesthetic, so their own branding needed to emulate this. The cool gray and blue palette, clean typography, and minimal imagery all have a distinct minimalism that carries through to the streamlined, user-oriented web sites the team designs.
Read about the history of the Berne bear and the peculiar 18-month process that lead to its use in the Reusser logo on my blog.
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