freelance art director & graphic designer

The Kinsley Group / Waterline

The Kinsley Group is a professional services firm specializing in leadership development, executive search and organizational performance strategies.

Kinsley groups old branding didn't accurately reflect their expertise. They came to One Lucky Guitar for a new look. The new design scheme needed to work in concert with their partner agency, Solstice Coaching (recently, the groups merged and are now The Kinsley Group). We developed a geometric icon for the K that's modern and clean; it hints at precision, metrics and process. Blue is the color of trust, so we chose a sophisticated blue palette to magnify Kinsley's reliability.


Art Direction
Graphic Design
Map Design
Production Management
Photography Direction
Web Design


This project was completed in collaboration with One Lucky Guitar, Inc. The work here is the result of a team effort.

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New York