The Kinsley Group is a professional services firm specializing in leadership development, executive search and organizational performance strategies.
Kinsley groups old branding didn't accurately reflect their expertise. They came to One Lucky Guitar for a new look. The new design scheme needed to work in concert with their partner agency, Solstice Coaching (recently, the groups merged and are now The Kinsley Group). We developed a geometric icon for the K that's modern and clean; it hints at precision, metrics and process. Blue is the color of trust, so we chose a sophisticated blue palette to magnify Kinsley's reliability.
This project was completed in collaboration with One Lucky Guitar, Inc. The work here is the result of a team effort.